My roles:

• Directed NEW brand, creative, and storytelling which was hyper-focused on loyal target audience tastes and needs. 

• Produced branding guides for creative execution, and copywriting styleguides for consistent storytelling.

• Produced photos and video shoots that aligned with brand storytelling.

• Used data, insights, and design thinking to ensure users received the right information.

• Created clear, frictionless experiences that were on-brand across all marketing channels

• Took initiative on innovation projects and identified opportunities to elevate the quality of ongoing work.

• Partnered with CEO and VP of Marketing to evolve guidelines and standards, to guide stakeholders and designers.