Green Flash Brewery Rebrand
My roles:
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Directed NEW brand, creative, and storytelling which was hyper-focused on loyal target audience tastes and needs.
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Produced branding guides for creative execution, and copywriting styleguides for consistent storytelling.
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Produced photos and video shoots that aligned with brand storytelling.
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Used data, insights, and design thinking to ensure users received the right information.
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Created clear, frictionless experiences that were on-brand across all marketing channels
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Took initiative on innovation projects and identified opportunities to elevate the quality of ongoing work.
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Partnered with CEO and VP of Marketing to evolve guidelines and standards, to guide stakeholders and designers.
Before
After
I created storyboards and wrote scripts with video company Ten Stories to create updated and polished videos for Green Flash Brewing Company. We created videos to express Taste Enlightenment, educating fans on our beer, our ingredients, our process and our tasting notes. We created a video following Chuck Silva to Segal Ranch to select just the right hops for our beers, we also created a video advertising a partnership with REI called The Hoppy Adventure Club, pairing outdoor hiking with beer tasting and craft education. We also created a video for Dave Adams, Director of Beer Education, hosting a beer tasting dinner with San Diego locals Aloha Beach Club.
New Branding Guide
I created a new branding guide for Green Flash to provide direction to every stakeholder where the rebrand and creative direction was going, touching every asset, and building trust and excitement in house, as well as potential retailers and wholesalers with elevated storytelling and visuals.
