Perfect Bar Brand Refresh
My roles:
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Produced a brand audit, to show what's not working, and where to take the company's rebrand in the future
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Redesigned Perfectsnacks.com with optimized click to purchase experience
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Created new branding guide with target audience personas, and designs examples for every channel from npd, sales to marketing
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I directed brand, creative, and storytelling based on our target consumer needs
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Created assets and provided content strategy, and copywriting from ideation to final execution.
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Elevated campaigns by creating new 360 campaign assets, providing creative direction for designers, sales and marketing
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Created packaging mock ups and final dielines for NPD
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Planned and directed photoshoots and video content to be used across all sales and marketing channels
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Sourced new, elevated photography and video talent for both product and model shoots
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Provided creative direction for influencer events
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Designed retail displays, and convention displays
Creative Direction & Execution for all of ongoing Retail Media. Built first ever searchable DAM for elevated video and photo assets.
I produced the creative strategy & execution for elevated retail media. Based on marketing goals, I created storyboards and shotlists and partnered with video company Gut Branding to create a library of videos. Additionally I built a digital asset management (DAM) library with all new assets that performed, helping marketing and ad teams easily locate tagged assets.
Creative Direction & Execution for Retail Media Commercials
I produced the creative strategy, scripts, storyboards & execution for commercials for launching sub brand Perfect Kits and Perfect Cups. Worked with video agency Voda Films.
A Delicious New Branding Guide
I created a new branding guide for Perfect Snacks to provide direction to every stakeholder where the rebrand and creative direction was going, touching every asset, and building trust and excitement in house, as well as potential retailers and wholesalers with elevated storytelling and visuals.
New Photography
I worked with external vendor Greg Merino Photography to create new, polished food photography, and internal media creator Katie Gardner to photograph these beautiful kitchen images! I styled the food, she captured the shot with beautiful lighting resulting in a more delicious and elevated photo library for marketing and sales teams.
