Hiya, friend!

I'm a hands-on designer and creative leader for consumer products and digital experiences — building brands where story and experience come alive. I lead with joy, kindness, and thoughtfulness, and I believe that energy shows up in the work. I excel at developing creative from a blank page, embrace a growth mindset, and use AI to bring ideas to life in an elevated, aspirational way. I work fast, with a strong creative point of view and a clear, collaborative process that brings out the best in every team. Every design I create feels intuitive, crafted, and like a magical moment consumers remember. Which never gets old — happy dance, every time.

"Jen is a rare talent who blends bold creative vision with strong process and organization, bringing big strategic thinking while keeping execution tight and the workload moving, all with a positive, steady energy that lifts the entire team. Jen’s passion for quality, sharp creative instincts, deep curiosity of AI tools, and deep commitment to mentoring others make her a true partner and leader, and we are lucky to have her guiding the future creative of our brand."
—SUSAN KIM, CEO

"I've had the absolute pleasure of working with Jen for over three years, where she's led the development of brand identity and creative strategy at Perfect Snacks as Creative Director. Her thought leadership in building out a brand book enabled the Marketing team to streamline all touchpoints toward a consistent look, tone and feel. She developed creative strategies for new product launch campaigns, built out the brand architecture to expand the platform from just bars to fresh snacking, and delivered on-strategy, impactful creative to the table time and time again. She also combined delightful creative with a solid user experience and mobile optimization in redesigning Perfectsnacks.com. Jen is a wonderful teammate and brings so much passion and dedication to her work. She also has an incredible ability to respond to feedback and make shifts based on stakeholder feedback. In summary, I HIGHLY recommend working with Jen!" —ALLISON FOWLER, SVP MARKETING

"Jen is an absolute pleasure to work with. The energy she brings to every project is equally inspiring to the task and the design team. Her approach to ideation is deliberate and strategic, yet she goes way beyond the obvious and explores unique and innovative design angles. Her design execution is quick and to the point, turning ideas into solutions that create value for brands, businesses, and customers. In bringing concepts to life, Jen thinks across media channels to make sure designs work in all media with clarity and consistency. As part of a team, Jen is a great collaborator and mentor, always open-minded and flexible. Her comprehensive experience in agency and corporate settings make her an invaluable asset to any design team. I highly recommend her and would love to work with Jen anytime." —HARRY DECKER, CREATIVE DIRECTOR