Mickey & Minnie 90th Anniversary Celebration
Designing a logo with personality—crafted to live anywhere while celebrating the world’s most iconic couple.
Mickey & Minnie 90th Anniversary Celebration
Designing a logo with personality—crafted to live anywhere while celebrating the world’s most iconic couple.
Mickey & Minnie 90th Anniversary Celebration
Designing a logo with personality—crafted to live anywhere while celebrating the world’s most iconic couple.
Mickey & Minnie 90th Anniversary Celebration
Designing a logo with personality—crafted to live anywhere while celebrating the world’s most iconic couple.
Mickey & Minnie 90th Anniversary Celebration
Designing a logo with personality—crafted to live anywhere while celebrating the world’s most iconic couple.
Overview:
Overview:
Overview:
Overview:
Disney’s Creative Director reached out for a fast-turnaround project to design a commemorative logo celebrating Mickey and Minnie’s 90th anniversary. The brief included historical references to the characters, along with visual inspiration from past Disney projects—such as preferred banner styles and typography.
With no existing vectors or fonts provided, the challenge was to quickly translate the creative direction into a fully original, production-ready logo system.
Approach:
Approach:
Approach:
Approach:
Working independently, I began by creating custom vector artwork for Mickey and Minnie based on provided reference imagery. I researched and selected license-ready typefaces that aligned with the brief while honoring the characters’ legacy and classic Disney aesthetic.
Conceptually, I was drawn to the idea of Minnie painting the anniversary mark in gold, with Mickey admiring her nearby—a subtle nod to their shared artistic heritage. For such a milestone celebration, I developed an elevated color palette of rich golds and deep blacks to convey timelessness, celebration, and magic.
I led the creative direction and design of the annual report, shaping both the narrative and visual system from concept through execution.
Responsibilities Included:
Creative direction & visual storytelling
Narrative framing and content hierarchy
Brand expression and layout design
Art direction for typography, imagery, and pacing
I led the creative direction and design of the annual report, shaping both the narrative and visual system from concept through execution.
Responsibilities Included:
Creative direction & visual storytelling
Narrative framing and content hierarchy
Brand expression and layout design
Art direction for typography, imagery, and pacing
Design Solution:
Design Solution:
Design Solution:
Design Solution:
The painting-in-gold concept quickly emerged as the team’s favorite direction. From there, I refined the logo to ensure it was highly versatile and readable across a wide range of applications.
The final design was tested and adapted for:
One-color and two-color usage
Transparent balloons
White frosted cakes
Event signage
Large-scale applications, including drone formations in the night sky
This ensured the mark maintained its personality, clarity, and charm—no matter the medium.
I led the creative direction and design of the annual report, shaping both the narrative and visual system from concept through execution.
Responsibilities Included:
Creative direction & visual storytelling
Narrative framing and content hierarchy
Brand expression and layout design
Art direction for typography, imagery, and pacing
I led the creative direction and design of the annual report, shaping both the narrative and visual system from concept through execution.
Responsibilities Included:
Creative direction & visual storytelling
Narrative framing and content hierarchy
Brand expression and layout design
Art direction for typography, imagery, and pacing
Role & Collaboration:
Role & Collaboration:
Role & Collaboration:
Role & Collaboration:
Role: Freelance, solo designer (concept and execution)
Stakeholder: Disney Creative Director
I owned the project end-to-end, from concept development through final logo execution and application exploration, collaborating closely with the Creative Director to meet timeline and creative expectations.
I led the creative direction and design of the annual report, shaping both the narrative and visual system from concept through execution.
Responsibilities Included:
Creative direction & visual storytelling
Narrative framing and content hierarchy
Brand expression and layout design
Art direction for typography, imagery, and pacing
I led the creative direction and design of the annual report, shaping both the narrative and visual system from concept through execution.
Responsibilities Included:
Creative direction & visual storytelling
Narrative framing and content hierarchy
Brand expression and layout design
Art direction for typography, imagery, and pacing
Reflection:
Reflection:
Reflection:
Reflection:
One of my favorite assignments, ever. This project balanced speed, storytelling, and craftsmanship—honoring 90 years of Mickey and Minnie with a logo designed to celebrate their legacy everywhere it appears.
I led the creative direction and design of the annual report, shaping both the narrative and visual system from concept through execution.
Responsibilities Included:
Creative direction & visual storytelling
Narrative framing and content hierarchy
Brand expression and layout design
Art direction for typography, imagery, and pacing
I led the creative direction and design of the annual report, shaping both the narrative and visual system from concept through execution.
Responsibilities Included:
Creative direction & visual storytelling
Narrative framing and content hierarchy
Brand expression and layout design
Art direction for typography, imagery, and pacing
