Designed to make Falken Tire's internal sales competition feel like something worth competing for — a gamified experience built around an MLB fantasy partnership. This visually elevated concept won the MLB x Falken experience — though the final product took a simpler, more accessible direction. It never launched, but it landed where it mattered.
Visual Identity For Dead Of Night Distillery
Falken Tire x MLB Gamification Design
Designed to make Falken Tire's internal sales competition feel like something worth competing for — a gamified experience built around an MLB fantasy partnership. This visually elevated concept won the MLB x Falken experience — though the final product took a simpler, more accessible direction. It never launched, but it landed where it mattered.
Falken Tire x MLB Gamification Design
Designed to make Falken Tire's internal sales competition feel like something worth competing for — a gamified experience built around an MLB fantasy partnership. This visually elevated concept won the MLB x Falken experience — though the final product took a simpler, more accessible direction. It never launched, but it landed where it mattered.
Season Page
Falken Tire x MLB Gamification Design
Designed to make Falken Tire's internal sales competition feel like something worth competing for — a gamified experience built around an MLB fantasy partnership. This visually elevated concept won the MLB x Falken experience — though the final product took a simpler, more accessible direction. It never launched, but it landed where it mattered.
Falken Tire x MLB Gamification Design
Designed to make Falken Tire's internal sales competition feel like something worth competing for — a gamified experience built around an MLB fantasy partnership. This visually elevated concept won the MLB x Falken experience — though the final product took a simpler, more accessible direction. It never launched, but it landed where it mattered.