Creative Leadership:
As Creative Lead, I defined the vision for Perfect Bar’s integrated campaigns and digital experiences. I guided internal and external teams to translate the brand’s mission and storytelling into cohesive experiences across channels.
Project Overview:
Perfect Bar is a nutrition brand focused on real ingredients and transparency. I led creative direction for brand expression, integrated campaigns, and digital experiences supporting product launches and audience engagement.
Key Contributions:
Developed 360° campaign concepts linking brand story to product launches and seasonal initiatives Led UX/UI and DTC design to enhance consumer education and product clarity Directed creative across retail, e-commerce, and marketing channels, ensuring consistency Collaborated with marketing and product teams to translate brand values into scalable systems
Impact:
・Strengthened emotional connection between brand mission and consumer experience ・Delivered cohesive storytelling across platforms, supporting growth and visibility
Skills:
Brand storytelling · Campaign leadership · UX/UI · DTC strategy · Retail creative · Integrated design systems
