Elevating Brand Design For Air & Space Experiences

From annual reports to out-of-this-world milestones, brand design was crafted with the same sense of awe and wonder as the history it represents. Elevated visual storytelling reinforced the museum’s mission and enduring impact—delighting supporters at every touchpoint.

Elevating Brand Design For Air & Space Experiences

From annual reports to out-of-this-world milestones, brand design was crafted with the same sense of awe and wonder as the history it represents. Elevated visual storytelling reinforced the museum’s mission and enduring impact—delighting supporters at every touchpoint.

Elevating Brand Design For Air & Space Experiences

From annual reports to out-of-this-world milestones, brand design was crafted with the same sense of awe and wonder as the history it represents. Elevated visual storytelling reinforced the museum’s mission and enduring impact—delighting supporters at every touchpoint.

Elevating Brand Design For Air & Space Experiences

From annual reports to out-of-this-world milestones, brand design was crafted with the same sense of awe and wonder as the history it represents. Elevated visual storytelling reinforced the museum’s mission and enduring impact—delighting supporters at every touchpoint.

Elevating Brand Design For Air & Space Experiences

From annual reports to out-of-this-world milestones, brand design was crafted with the same sense of awe and wonder as the history it represents. Elevated visual storytelling reinforced the museum’s mission and enduring impact—delighting supporters at every touchpoint.

Overview:

The San Diego Air & Space Museum’s annual report needed to do more than communicate financial performance—it needed to inspire belief. This project reimagined the annual report as a brand storytelling artifact, one that captures the wonder of aviation and space while reinforcing the museum’s mission, momentum, and impact.

The result is an elevated, visually driven experience that transforms institutional reporting into something aspirational, emotional, and worthy of the museum’s legacy.

My Role:

I led the creative direction and design of the annual report, shaping both the narrative and visual system from concept through execution.

Responsibilities Included:

✦ Creative direction & visual storytelling

✦ Narrative framing and content hierarchy

✦ Brand expression and layout design

✦ Art direction for typography, imagery, and pacing

I led the creative direction and design of the annual report, shaping both the narrative and visual system from concept through execution.

Responsibilities Included:

✦ Creative direction & visual storytelling

✦Narrative framing and content hierarchy

✦Brand expression and layout design

✦Art direction for typography, imagery, and pacing

I led the creative direction and design of the annual report, shaping both the narrative and visual system from concept through execution.

Responsibilities Included:

✦ Creative direction & visual storytelling

✦Narrative framing and content hierarchy

✦Brand expression and layout design

✦Art direction for typography, imagery, and pacing

Audience:

The annual report was designed for donors, board members, and institutional partners—an audience invested in stewardship, impact, and long-term vision. They expect clarity, credibility, and reassurance that the museum is financially sound, culturally relevant, and inspiring future generations through aviation and space.

They Want To See:
✦ Stewardship: Funds are managed responsibly
✦ Momentum: The museum is growing, relevant, and future-focused
✦ Impact: Education, preservation, and inspiration are working
✦ Credibility: The institution is worthy of continued investment
✦ Pride: Something they feel good being associated with, a sense of national or cultural significance.
✦ Respect: For history and legacy
✦ Excitement: About innovation, exploration, and the future

Key Outcomes

An elevated, visually driven experience that transformed The San Diego Air & Space Museum institution into something aspirational, emotional, and worthy of the museum’s legacy.

The San Diego Air & Space Museum successfully secured significant NASA grants, including a portion of $3.7 million for STEM initiatives in 2024, focusing on engaging underserved youth in space science through projects like "Imagine the Future of Space," and they are part of the broader NASA Space Grant Consortium network that supports STEM education and workforce development. These funds help create exhibits, educational content, and hands-on activities to inspire future innovators.

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Branding for the Apollo 50th Anniversary Celebration began with several storytelling-driven moodboards used to establish tone, emotion, and historical context. The concept chosen was then developed through design applications before being brought to life across digital and print—spanning social posts, email campaigns, website banners, event invitations, day-of signage, and autograph collector posters—creating a cohesive yet celebratory experience that honored the legacy of space exploration.

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Brand design for the Air & Space Hall of Fame Gala started with 3 narrative moodboards to define a sense of prestige and cultural significance. Once leadership chose a direction, key design applications were made to guide execution, then applied to digital assets, including social, email, and web banners, as well as print-ready materials for invitations, event signage, and autograph collector posters—supporting an elevated gala honoring icons of air and space, including William Shatner.

Air & Space Hall of Fame Gala With William Shatner

Brand design for the Air & Space Hall of Fame Gala started with 3 narrative moodboards to define a sense of prestige and cultural significance. Once leadership chose a direction, key design applications were made to guide execution, then applied to digital assets, including social, email, and web banners, as well as print-ready materials for invitations, event signage, and autograph collector posters—supporting an elevated gala honoring icons of air and space, including William Shatner.

Air & Space Hall of Fame Gala With William Shatner

Brand design for the Air & Space Hall of Fame Gala started with 3 narrative moodboards to define a sense of prestige and cultural significance. Once leadership chose a direction, key design applications were made to guide execution, then applied to digital assets, including social, email, and web banners, as well as print-ready materials for invitations, event signage, and autograph collector posters—supporting an elevated gala honoring icons of air and space, including William Shatner.

Apollo 50th Anniversary Celebration With Charlie Duke & Buzz Aldrin

Branding for the Apollo 50th Anniversary Celebration began with several storytelling-driven moodboards used to establish tone, emotion, and historical context. The concept chosen was then developed through design applications before being brought to life across digital and print—spanning social posts, email campaigns, website banners, event invitations, day-of signage, and autograph collector posters—creating a cohesive yet celebratory experience that honored the legacy of space exploration.

Air & Space Hall of Fame Gala With William Shatner

Brand design for the Air & Space Hall of Fame Gala started with 3 narrative moodboards to define a sense of prestige and cultural significance. Once leadership chose a direction, key design applications were made to guide execution, then applied to digital assets, including social, email, and web banners, as well as print-ready materials for invitations, event signage, and autograph collector posters—supporting an elevated gala honoring icons of air and space, including William Shatner.