Kopari Beauty

Challenge

Every night millions of PAP patients experience mask discomfort. That's why ResMed developed AirTouch F20, their first ever mask made from squishy, breathable memory foam. It's so soft, its like a snuggly bunny for your face. But how will patients discover they can finally get comfy with ResMed's new AirTouch F20?

Opportunity

While mask discomfort is a serious issue and sore subject for PAP patients, ResMed saw the opportunity to highlight their new AirTouch F20 with humor and memorable advertising.

My Role

I helped ResMed bring their 4 week sweepstakes to life, by suggesting we take their hilarious branded videos—and extend them into their digital campaign. After all, they are more memorable and delightful than just your average infographics and product detail page. I showed how these assets could be brought to life on their website, email campaigns, social graphics and digital ads. Once approved, I delivered assets ready for launch to their digital marketing team.

Results

447% social engagement on ResMed Americas Facebook page

2 Million video views via owned and paid social placements (Facebook and YouTube)

243, 518 total sweepstake sign ups

$3.58 CPA for new leads (healthcare industry average CPA=$6.00 - $7.00)

285% ResMed 1-year ROI from AirTouch #getcomfy campaign