Creative Leadership:
As Freelance Creative Director, , I led the vision for redesigning the museum’s digital experience, guiding teams to translate complex content into engaging, intuitive experiences. My approach bridged brand strategy with digital execution while ensuring accessibility and storytelling clarity.
Project Overview:
Redesigned the National Air and Space Museum website to modernize the digital presence while honoring the institution’s legacy. Focused on audience exploration, discovery, and immersive storytelling.
Key Contributions:
Evolved the visual identity to feel contemporary while respecting heritage Designed a user-friendly website experience prioritizing accessibility and intuitive navigation Translated scientific and historical content into engaging digital storytelling Collaborated with stakeholders to align creative vision with educational goals
Impact:
・Improved clarity and usability of content for diverse audiences ・Created a flexible digital system capable of supporting exhibitions, collections, and programming
Skills:
Experience design · Brand evolution · Digital storytelling · Information architecture · Accessibility-minded design2022
